This digital campaign will run from February 1 to March 31.
Shakira’s allusion came to her like a glove in her latest controversial Renault Twingo song. And it is that it has put the small urban in the arena just when it celebrates its 30 years of history.
As a celebration, Renault has launched a campaign called “Reinventing Twingo”, in which it invites the public to rethink the model using artificial intelligence. Exercise that will lead to the construction of a full-scale conceptual model.
“Renault will give life to a show car which will be directly based on the creations sent by the public”, specified the French manufacturer.
This promotion will run between February 1 and March 31, 2023, when anyone who wishes to participate can send their own Renault Twingo reinventions to the brand. The only premise is that the reinterpretation is done using generative artificial intelligence tools like Midjourney, Stable Diffusion and Dall-E.
To draw the car, You just need to type a few keywords and the artificial intelligence will display the result in no time.
Once created, Renault invites all participants to send them their work. That This will be done through social networks (everyone who has an official Renault account running), writing the hashtag #ReinventTwingo.