The prestigious American magazine recognized the Japanese hybrid with this prize.
End of year, awards season in the industry. And one of the most prestigious at the world level is that enters the North American MotorTrend review, which is the crowning glory of the Auto del Año 2024 with the Toyota Prius, the most famous hybrid in history, and that receives this award for the second time and again 20 years.
“Before this year’s competition, it’s unlikely that many MotorTrend editors would have had the 2004 Prius on their shortlist… Today, however, it’s a much more appealing car. Not only is it the first hybrid that an enthusiast can truly enjoy, but it also offers a tantalizing glimpse of a future where extreme fuel efficiency, ultra-low emissions and thrilling performance will happily coexist in one package,” says the publication.
The new Toyota Prius is offered in hybrid and plug-in hybrid formats, called Prius Prime. It is built on an evolution of the TNGA platform, making it longer, lower and wider than the model it replaces, providing a sportier profile. Added to this are updated mechanicals, as after years of using the 1.8-liter Atkinson cycle i4, Toyota now had a modern 2.0-liter four-cylinder, to offer almost 200 horsepower .
Thus, with a more attractive design, more powerful engines, larger batteries and greater energy density, the Prius now delivers nearly 25 km/liter, while the Prius Prime reaches 72 km of all-electric range. It’s also the first Prius available with all-wheel drive. Reasons that weighed when it was chosen as Car of the Year 2024 by MotorTrend.