Toyota, Mercedes-Benz and BMW among the 10 most valuable brands in the world

The ranking of the most valuable brands is led by Apple, with a value of $502.68 billion.

Three automobile brands are among the most valuable in the world. According to the Interbrand ranking “Best Global Brands 2023”, these are Toyota, Mercedes-Benz and BMW, so much so that 10 other car manufacturers are among the 100.

Specifically, Toyota is the most valuable automobile brand, occupying sixth position with a valuation of $64,504 million, 8% more than a year ago. It is followed by Mercedes-Benz, in seventh place, with an increase in its value of 9%, to 61.414 million dollars. BMW closes the “top 10” with a value of $51.157 million.

Additionally, Tesla occupies the twelfth position, with 49.937 million dollars and an increase of 4% compared to 2022, while the next company is Honda, in position 27, with 24.412 million and an increase of 7%. The South Korean brand Hyundai occupies thirty-second place in the ranking, recording an 18% growth in its value, up to 20.412 million dollars.

In the “top 50”, there are three other brands, all from the German Volkswagen group. Thus, Audi ranks 45th, with 16,352 million dollars; Porsche No. 47 with $16.215 million and Volkswagen finished 50th in the ranking, with an increase of 2% and a value of $15.140 million.

Ford continues in the ranking, occupying 51st place, with a value of 14,867 million US dollars. Nissan (+4%) occupies 63rd place with a valuation of $12,676 million. Ferrari (+16%) is 70th, with $10.83 billion. Kia (7%), which closes the ranking of automobile brands in 88th place, with a value of 7,059 million dollars.

The ranking of the most valuable brands is led by Apple, with a value of $502.68 billion, followed by Microsoft and Amazon.

Source: Latercera

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