Additionally, the two will launch the Alexa Built-in experience on Hyundai’s next-generation vehicles.
Amazon and Hyundai Motor Company announced a strategic partnership to offer customers a new experience, which includes Amazon launching online sales of the Korean manufacturer’s vehicles in the United States starting in 2024.
With this, Hyundai aims to facilitate the purchase of its customers on an already recognized platform, and thus generate a digital transformation that includes the inclusion of Alexa in the vehicles of this brand, that is, from from 2025, allow the driver to ask him to play. music, podcasts or audiobooks, set reminders, update to-do lists and view calendars.
“Hyundai is a highly innovative company that shares Amazon’s passion for trying to make our customers’ lives better and easier every day,” said Amazon CEO Andy Jassy. “Our broad strategic partnership is expected to do just that, from changing the ease with which customers can purchase vehicles online, to making it simpler to use Alexa in Hyundai vehicles for entertainment, shopping, smart home settings and recording.” Hyundai will transform its customer experiences and business operations by moving to AWS.
This agreement, which will begin in 2024, will allow car dealers to sell in the Amazon store for the first time. This new digital shopping experience will make it easier for customers to purchase a new car and then pick it up or have it delivered to an established location.
Customers will be able to choose the model, version, color and features available.
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