It will be an SUV whose production will begin in 2026.
Atlas E-Mobility Group is a UK-based company with facilities in Morocco, which aims to become the first company to design and manufacture electric cars in Africa.
The first ATLAS model will be an SUV, destined to revolutionize the future of zero-emission mobility at an affordable price. Officials of the Anglo-Moroccan firm have announced that it will be marketed in 2026.
“It will offer a unique appeal to customers in European, Middle Eastern and African markets initially,” said Mohammed Yehya El Bakkali, one of the company’s founders, confirming that the ambitions are going well. beyond a model specifically designed for the home. and local market.
With the manufacturing cost savings in Africa and even when no official price has been given, in the statements of the officials, one has the intuition that they want to be rivals of models such as the Tesla Model Y or the BMW iX1.
Likewise, they are still in talks with other manufacturers in case they can borrow the platform or even other components from electric models already on sale or under development, but no further information has been given. in this regard.