Heavy equipment manufacturer Komatsu has signed a deal with Williams Racing to become the British team’s main partner from this year.
Heavy equipment manufacturer Komatsu has signed a multi-year agreement with Williams Racing to become the British team’s main partner from the start of the 2024 Formula 1 World Championship season of the International Automobile Federation (FIA). .
Komatsu was a key partner of Williams Racing in Formula 1 during the 1980s and 1990s, a period of abundant success for the team. The most notable achievements came in 1996 and 1997, when the company supported Williams Racing in the Constructors’ and Drivers’ Championships with drivers Damon Hill and Jacques Villeneuve, respectively. Looking to the future, both brands are excited to build on their shared history and embark on a new era.
Headquartered in Tokyo, Komatsu has been developing innovative solutions for the equipment manufacturing industry for over 100 years. As expressed in its brand promise “Creating Value Together,” the company believes that collaborative partnerships are the best way to create positive, lasting impact.
“Komatsu and Williams Racing share values around innovation and the development of our employees. Through our partnership, we hope to create value together, both on and off the field. “Our partnership with Williams Racing aligns with Komatsu’s goal of creating value through manufacturing and technological innovation to drive a sustainable future in which people, businesses and our planet can thrive together,” underlined the Hiroyuki Ogawa, President and CEO of Komatsu Ltd.
For his part, James Vowles, Williams Racing team principal , indicated that “Williams Racing is delighted to rekindle our relationship with Komatsu. We have enjoyed great success together in the past and coming together again marks an important step in Williams Racing’s long-term mission to return to the front of the grid. “Williams and Komatsu are committed to attracting and developing the best young talent in pursuit of our goals and we look forward to working together again.”
The Komatsu logo and branding will feature prominently on the 2024 Williams Racing livery, as well as the team uniform and clothing, during the upcoming Formula 1 season.