As Loki ventures through time in his Disney+ series, expect the series to bring some moments of nostalgia.
In this case, the person who ended up bringing a lot of nostalgia was Syvie (Sofia Di Martino), who apparently found peace in a 1980s McDonald’s.
Second comic booksHolly Frank, vice president of global partnership management and operations at Marvel, explained why she brought the fast food franchise into the series.
For Frank, Sylvie seeing people eating in a restaurant was a moment when she finally realized she was in a place of peace and harmony, something McDonald’s tries to convey in its campaigns.
“It felt very authentic that Sylvie wanted a nice, calm pace after the events of the first season. She enters McDonald’s and sees very simple things happening, enjoying food, people smiling, and that’s where he wanted to work. We started talking to McDonald’s early on and the amazing thing is that it really inspired their entire global campaign.”
McDonald’s is there for a specific reason
Again according to Comic Book, the producer of LokiKevin Wright, commented on the decision to bring Sylvie to fast-food.
Much of the idea came about as a way to explore the character’s lost childhood due to AVT.
“This character is on a decades-long, maybe centuries-long mission of revenge, and the classic cliché of these stories is that it’s all-consuming and she doesn’t think about what comes next.”
“When we came into the vision of the character, this woman who ran away as a child, running through time, a runaway from time, living in the apocalypse, never being able to relax or slow down, the novelty of walking into a 1990s McDonald’s 80 looked attractive.”
“Play a kid’s game and go to McDonald’s. Go to a kids birthday party at McDonald’s. Someone like Sylvie would never have experienced something like this and would have been truly affected.
He added: “I was worried that McDonald’s might think we were trying to do something ironic or make fun of them. But we were selling a heartfelt story, a love letter to nostalgia through the eyes of a character who will see all the newness and joy in it.”
The second season of Loki is available on Disney+.
The fast food franchise featured in the series has a profound meaning to Sylvie’s story.