Cars that were once successful but now no longer sell

Among the cars that won’t sell in 2023 we have big names. These are well-known models here, which saw a lot of success in previous years but failed to achieve numbers in this one. What causes such an effect? This is what we will analyze here!

The once super popular Honda Civic has only suffered defeats in recent sales (Image: Disclosure/Honda)

5 cars that won’t sell in 2023 despite past success

1 – Citroën C4 Cactus

  • Throughout 2022, the Citroën C4 Cactus was a popular choice, with 16,688 units sold from January to October. However, in 2023, this number plummeted to 3,182representing a massive drop of 80.9%.

  • Despite its accessibility, the model began to face difficulties in competitive SUV market. AMID so many more prominent cars, it seems that the C4 Cactus has fallen into the shadows of the segment.

  • Possible causes:

    • Intense competition in the affordable SUV segment;

    • Potential challenges related to changes in design or feature offering.

2 – Honda Civic

  • O Honda Civica legendary car loved by Brazilians, saw its sales shrink from 1,990 in 2022 to 443 in 2023, from January to October. This is a reduction of 77.7%.

  • The transition to a model imported from Thailand, with a hybrid engine, coupled with the high price of R$260,000, appears to be a determining factor in this decline.

  • Possible causes:

    • High cost associated with the hybrid model;

    • Limited availability at dealerships.

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source: Terra


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