From the countryside to large urban centers: Ford Ranger attracts new audiences through new service modality

With the arrival of the new generation, the ford rangerhas been adopting a updating your customer’s profile, through brand strategies that make your audience leaving the countryside and also being in large urban centers.

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New Ford Ranger public in 2024

In 2023, the Ford announced the new generation of one of its main pickup trucks in several countries, the Ranger.

With the arrival of the new family, Ranger also saw its audience change, previously concentrated in areas far from large urban centers and now mostly present in capital cities.

The Ford pickup not only doubled the number of subscriptions for these customers, but also now has 70% of its audience in the capital, through the brand’s subscription service, Ford Go.

Sales increasing

The Ford Ranger was the medium pickup that grew the most in sales in the last yearwith advancement of 42.4%.

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source: Terra

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