How Dieter Rams Influenced Apple Product Design (And the Images That Reflect It)

His work for brands like Braun and his principles of “good design” have been standards for generations. Also, for the Apple company.

He designate The German industrialist Dieter Rams is considered a fundamental reference for his work in this area.

Between them, those he made for Braun stand out the consumer products company founded in 1921.

With, The 10 principles he outlined in the 1970s have been positioned as a road map for generations of specialists in this field.

In his words, A “ good design ” must be :

  1. Innovative .
  2. Makes a product useful .
  3. Aesthetic.
  4. Makes a product understandable .
  5. Discreet .
  6. Honest .
  7. Sustainable .
  8. Meticulous down to the smallest details .
  9. Ecological .
  10. Includes as little design as possible .

The Rams philosophy, which is sometimes summed up as “less is more” – influenced the giants of technology as Manzana the multi-million dollar company that has developed proposals such as the iPod, the iPhone, the iPad and, of course, the Macbook, among others.

Indeed, the product director who joined the Apple firm, Jonathan Ive has repeatedly stated that he is a big fan of German .

According to information retrieved by ANNOUNCEMENT. (Architectural Digest), at the beginning of the company They even held a competition to find “a world-class designer who represents to us what Rams was to Braun.” .

How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Dieter Rams.

Dieter Rams’ influence on Apple (in pictures)

A recent article from To welcome —a platform present on different social networks that shares content ranging from the digital world to culture and design—addressed the theme of the influence of Rams’ work at Apple.

In a series of comparative photographs, showed how products like the 1958 Braun T3 pocket radio have similarities to later products like the 2001 Apple iPod. .

Below you will find some of them .

How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Braun T3 pocket radio / Apple iPhone.
How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Braun ET 44 / Apple iPhone.
How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Braun LE1 speaker / Apple iMac.
How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Radio Braun T1000 / Power Mac G5.
How Dieter Rams influenced Apple product design (and the images that reflect it). Photo: Braun infrared transmitter / Apple iSight camera.

Source: Latercera

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