The Super Bowl represents sports superlatives every year. Last Sunday’s 58th National Football League (NFL) Finals once again appeared to top everything before, with CBS and the NFL saying 123.4 million people tuned in, a new Super Bowl record. With additional broadcasts, the number of viewers sometimes even exceeded 200 million.
According to TMZ Sports, the previous best was last year’s Super Bowl between the Philadelphia Eagles and Kansas City Chiefs. Back then, 115.1 million people watched the Chiefs narrowly win, just as they have this year. However, the fact that US viewership ratings rose so significantly could be due to a star who wasn’t even on the field.
How many Swifties tuned in too?
American media speculate that a large number of additional viewers may not have tuned in primarily because of the football match. Instead, it’s safe to assume that pop superstar Taylor Swift served as another ratings magnet: The singer briefly dated Chiefs player Travis Kelce and, as of late, was busy cheering from the stands at regular games.
The fact that Swift somewhat stole the show was demonstrated by some notable congratulations after the final whistle. Both British tennis star Andy Murray (36) and former first lady Hillary Clinton (76) did not directly reference the player in their subsequent tweets, but rather the famous singer.
Murray wrote on X (formerly Twitter) after the Super Bowl triumph – with a wink, of course: “Congratulations to Taylor Swift for winning Super Bowl 58. Amazing achievement.”
At least Clinton still had the idea of integrating a real triumphant into her X-Post. “Congratulations to friend Taylor and the entire Kansas City community.” (pcs/piece)
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